Reducing uncertainty in business model design: a method to craft the value proposal and its supporting information system

Authors

Abstract

Given the increasing importance of inter-organizational networks, business models and their underlying information systems must reflect this reality. Among the challenges that arise in this context are the representation of the relationships between the participating actors, the analysis of the complex balance of interests, and the evaluation of the resulting network stability and viability. We present an approach to help the analyst meet those challenges, using concepts from social theories, namely Actor-Network Theory and Structuration Theory. The proposal is illustrated with the case of the publication of a scientific journal. Our aim is to provide an instrument that helps designing innovative business models and their underlying information systems while reducing risk associated to uncertainty.

Subject

Business Modeling and IS