Open Source CRM Systems for SMEs

Authors

Abstract

Globalization, increasing competition and advances in information and communication technology has forced companies to focus on managing customer relationships in order to efficiently maximize revenues. Customer relationship management (CRM) is the key competitive strategy businesses need to stay focused on the needs of the customers and to integrate a customer-facing approach throughout the organization. By using information and communication technology, businesses are trying to get closer to the customer so that they can create long-term relationships. This is crucial to maintain enterprise competitiveness especially for small and medium enterprises (SMEs). The highly competitive market forces small business to find and define new strategies, particularly technological new strategies, which enable their endurance and Open Source CRM systems represent a great opportunity for SMEs. To enhance business management we describe and compare four top open source CRM systems and study its applicability to fit SMEs requirements.

Conference

International C* Conference on Computer Science and Software Engineering – C3SE'14 2014

DOI