Fundamentals of Service Systems
Authors
Abstract
This book integrates seamlessly the fields of service innovation, design, semantics, analytics, optimization, co-creation, markets, and researchEach chapter includes a review section with questions, a project description, a list of key terms, and further reading
Includes a preface written by Jim Spohrer, the Director of IBM Global University Programs and driving advocate of the Service Science, Management and Engineering initiative
Enables training of T-shaped professionals who must have a deeply developed specialty area (e.g., business management or computer science) as well as a broad set of skills and capabilities in the field of services (e.g., service design and optimization)
A companion website provides additional materials and activities to help lecturers use the text in their teaching and to help students practice and reinforce their learning independently