Flexibility in Dynamic Visual Identities: Exploring Variation Mechanisms to achieve Flexibility

Authors

Abstract

Dynamic visual identities differ from the conventional ones, by the occurrence of variation in at least one of the elements of its visual system. The type of dynamism depends on the variation mechanisms used, which may confer different features to the visual identity. One of these features is flexibility, which consists in the ability to adapt to different content and formats. In this paper, we focus on the study of how flexibility can be achieved using different variation mechanisms, by conducting practical experimentations.

Keywords

Dynamic Visual Identities, Flexibility

Conference

DIGICOM – Third International Conference on Design and Digital Conference, Barcelos, Portugal 2019

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