Designing Dynamic Logotypes to Represent Data

Authors

Abstract

This? work? explores? how? data? can? influence? the? design? of? logotypes? and? how? they? can? convey? information.? The? authors? use? the? University? of? Coimbra,? in? Portugal,? as? a? case? study? to? develop? data-driven? logotypes? for? its? faculties? and,? subsequently,? for? its? students.? The? proposed? logotypes? are?influenced?by?the?current?number?of?students?in?each?faculty,?the?number?of?male?and?female? students,?and?the?nationality?of?the?students.?The?resulting?logotypes?are?able?to?portray?the?diversity? of?students?in?each?faculty.?The?authors?also?test?this?design?approach?in?the?creation?of?logotypes? for?the?students?according?to?their?academic?information,?namely?the?course?and?number?of?credits? done.?The?resulting?logotypes?are?able?to?adapt?to?the?current?students,?evolving?over?time?with?the? departure?of?students?and?admission?of?new?ones.

Keywords

Data Aesthetics, Data-Driven Design, Generative Design, Graphic Design, Information Visualisation, Logotype, Type Design, Typography

Journal

International Journal of Art, Culture and Design Technologies (IJACDT), Vol. 8, #1 2019