Personalized Indoor Transit Advertising

Authors

Abstract

In this paper, we propose a new approach to the problem of determining which are the most interesting ads to display at each moment having in consideration the current context (date/time, current location, etc.) and information about the profiles of the passengers. The final goal is to deliver more targeted, relevant, novel and diverse ads to the passengers in order to maximize the effectiveness of the campaigns.

Keywords

Pervasive advertising, transit advertising, novelty, surprise, relevance, diversity, user profiles, personalization.

Subject

Pervasive advertising, transit advertising, novelty, surprise, relevance, diversity, user profiles, personalization.

Conference

Fourth Workshop on Pervasive Advertising in conjunction with the Ninth International Conference on Pervasive Computing, June 2011

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