Predicting Hotel Bookings Cancellation With a Machine Learning Classification Model

Authors

Abstract

Booking cancellations have significant impact on demand-management decisions in the hospitality industry. To mitigate the effect of cancellations, hotels implement rigid cancellation policies and overbooking tactics, which in turn can have a negative impact on revenue and on the hotel reputation. To reduce this impact, a machine learning based system prototype was developed. It makes use of the hotel’s Property Management Systems data and trains a classification model every day to predict which bookings are “likely to cancel” and with that calculate net demand. This prototype, deployed in a production environment in two hotels, by enforcing A/B testing, also enables the measurement of the impact of actions taken to act upon bookings predicted as “likely to cancel”. Results indicate good prototype performance and provide important indications for research progress whilst evidencing that bookings contacted by hotels cancel less than bookings not contacted.

Keywords

Bookings cancellation, hospitality, machine learning, predictive modeling, prototyping, revenue management

Subject

Hospitality Data Analytics

Conference

16th IEEE International Conference on Machine Learning and Applications, December 2017

DOI